Investment and Consulting entity, Desert Arabia (Pty)Ltd have expanded their footprint with satellite subsidiaries launched in UAE and Lesotho, trading under the Desert Hub master brand. Although the company Head Quarters remain in Johannesburg, South Africa; the company aims to increase its Consulting scope with clients in the Middle East and North Africa regions, as well as in Lesotho. The Luxury Grooming subsidiary has had commercial interests in the Middle East since 2016.