Desert Arabia Investments

Desert Arabia Investments is an investments company under the Corporate Holdings of Desert Arabia (Pty) Ltd

The company comprises of three subsidiaries:

1. EXECUTIVE CONSULTING – I. Research, Strategy & International Business Consulting  II. Events & Market Research Leasing Facility

2. LUXURY GROOMING  – I. Premium Fragrances  II. Beauty & Home Accessories  III. Nail & Wellness Spa

3. EQUITY INVESTMENTS – Investments portfolio, with various investments across a number of business

“The company is 100% black female owned”

The company is steered under the leadership of Ms. RT Maqache, the Founder of Desert Arabia (Pty) Ltd, and CEO of Desert Arabia Investments, who is also a Spiritual Coach

The Desert Arabia promise of “a science in excellence” precisely encapsulates the founding premise of the brand’s DNA and everything it stands for

Our products and services are developed with excellence in mind, to ensure value and optimal satisfaction for our clients

Desert Arabia Investments has the required competitive edge and insightful understanding of the industries in which we participate, to ensure a consistent performance to a defined standard of excellence.


To become an undisputed vision of excellence in every area of our business participation


Through a tangible execution of our core values of excellence, quality and consumer insight


  • Desert Arabia is a South African-based entity
  • We are a level 1 BBBEE company
  • We are 100% female owned

This is Desert Arabia Investments

ROXY T. MAQACHE: Business Insights Specialist & Spiritual Coach

  • The company is led by the Founder and Chief Executive, Roxy Maqache CM(SA), who plays an active role in the business and leads all operational activity.
  • She is a seasoned research and strategy expert and Chartered Marketer professional, with almost 20 years of conducting, analysing and evaluating consumer data and insights to derive brand, marketing and strategic value creation.
  • Having lived, studied and worked in multiple countries, including UK, Nigeria, South Africa and Lesotho, she is very familiar with collecting cross-cultural and cross-border insights and nuances, and conducting functional head marketing and research activity in the mergers & acquisitions process.
  • Ms. Maqache has experience in spearheading and participating in single and multiple country market entry and market sizing surveys across the African continent, Europe, Asia, Middle East and Latin America, as well as conducting due diligence analysis on acquisitions and joint venture projects.
  • An information-driven strategist, her experience covers both Qualitative and Quantitative research, as well as Corporate and Business strategy development.
  • She has been involved in numerous studies across various disciplines, in industries such as FMCG (food, beverages, home and personal care), banking, automotive, tourism, airlines, advertising, telecommunications, hospitality and government.
  • She holds a number of Executive positions under her belt from corporate multinationals, market research companies and advertising agencies; she is an experienced public speaker at global conferences and a Spiritual Coach.
  • She founded Desert Arabia (Pty) Ltd in 2016.
Executive Leadership Program

Gordon Institute of Business Science (GIBS), University of Pretoria (SA) – 2015

Chartered Marketer CM (SA)

Marketing Association of South Africa (SA) – 2015

Certificate in Business Leadership

Lagos Business School (Nigeria) – 2009

Bachelor of Business Administration – Marketing

Schiller International University (UK) – 1998

Associate of Science Degree – International Business

Schiller International University (UK) – 1998


Board & Advisory Committee


Non-Executive Director – Board of Directors


100% shareholding

Chairperson of the Board


100% shareholding

Executive Chair